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14-day free trial — no card required Doctor, PT & OT approved routines No equipment. Never on the floor. NHS · Medicare · HIPAA compliant 14-day free trial — no card required Doctor, PT & OT approved routines No equipment. Never on the floor. NHS · Medicare · HIPAA compliant
The world's largest health crisis has the easiest first step.
Chronic disease is the defining health challenge of our time — and consistent, basic movement of 150 minutes a week is the universal standard upon which all global health organizations agree. This is the REAL 10,000 steps!
2.4B
people living with chronic disease worldwide
$47T
projected economic burden by 2030
150min
of weekly movement is all it takes (WHO, CDC, NIH)
1700+
ready-to-follow routines, on every device
The new benchmark
Based in actual science, 150 minutes per week of cardio is the REAL 10,000 steps.
The origin of 10,000 steps is marketing, NOT medicine.
In 1965, the Japanese company Yamasa Tokei Keiki (a maker of clocks and instruments) launched a commercial pedometer called the Manpo-kei (万歩計), which literally translates to “10,000-steps meter.” This followed the 1964 Tokyo Olympics, when public interest in fitness was high. The company chose the round, memorable number partly because the Japanese character for 10,000 (万) roughly resembles a person walking. It was a catchy branding and sales tactic—“Let’s walk 10,000 steps a day”—rather than a threshold derived from health outcome data. No comparative studies of step counts versus health benefits existed at the time to support it.
https://scienceblog.com
Daniel Moran
WHY THIS MATTERS?
The 10,000 steps myth has done enormous damage to public health — not because 10,000 steps is harmful, but because it set an arbitrary bar that immediately discouraged the most vulnerable people. A bedridden patient, a chronic disease sufferer, someone recovering from surgery — told they need 10,000 steps, they disengage entirely. The standard fitness industry has been built on a marketing number that inadvertently excluded the very people who need movement most.
All global Health Organizations agree:•World Health Organization (WHO)•UN Non-Communicable Disease Programme•US Dept. of Health & Human Services (HHS)•Centers for Disease Control & Prevention (CDC)•American Heart Association (AHA)•American College of Sports Medicine (ACSM)•American College of Cardiology (ACC)•American Medical Association (AMA)•American Cancer Society (ACS)•American Diabetes Association (ADA)•American College of Physicians (ACP)•American Academy of Neurology (AAN)•Mayo Clinic•Cleveland Clinic•Johns Hopkins Medicine•MD Anderson Cancer Center•Stanford Medicine•Harvard Medical School / Mass General Brigham•European Society of Cardiology (ESC)•UK National Health Service (NHS) / Public Health England•Canadian Society for Exercise Physiology (CSEP)•Australian Dept. of Health / Fitness Australia•Japanese Ministry of Health, Labour and Welfare•Indian Council of Medical Research (ICMR)•Brazilian Ministry of Health•European Commission / HEPA Europe•
All global Health Organizations agree:•World Health Organization (WHO)•UN Non-Communicable Disease Programme•US Dept. of Health & Human Services (HHS)•Centers for Disease Control & Prevention (CDC)•American Heart Association (AHA)•American College of Sports Medicine (ACSM)•American College of Cardiology (ACC)•American Medical Association (AMA)•American Cancer Society (ACS)•American Diabetes Association (ADA)•American College of Physicians (ACP)•American Academy of Neurology (AAN)•Mayo Clinic•Cleveland Clinic•Johns Hopkins Medicine•MD Anderson Cancer Center•Stanford Medicine•Harvard Medical School / Mass General Brigham•European Society of Cardiology (ESC)•UK National Health Service (NHS) / Public Health England•Canadian Society for Exercise Physiology (CSEP)•Australian Dept. of Health / Fitness Australia•Japanese Ministry of Health, Labour and Welfare•Indian Council of Medical Research (ICMR)•Brazilian Ministry of Health•European Commission / HEPA Europe•
Who we serve
One platform, healthier populations
From global governments to national health systems, health insurers, benefits professionals, and HR managers — Fun And Moving scales to meet everyone where they are to help them take that first step; it all begins with that first step.
The Fun And Moving portal turns “you really should move more” into an automated, trackable prescription—and gives the organization behind it a live view of performance, engagement, and ROI. It is the ultimate benefit for healthier populations.
Clinician portal
Prescribe from 1,700+ routines Filter by condition, ability and setting, then assign a named routine — not vague advice.
Set the dose Level, minutes, days per week and review date — written like any other prescription.
Delivered without an app install It arrives by text, email. Nothing to forget, promoting adherence to daily movement.
See real adherence Sessions completed and weekly minutes — so the next conversation starts with facts.
Organization delivery
Automate delivery to text and email for even easier engagement
Send personalized routines automatically — by text and email — daily, a few days a week, you choose, so members do NOT have to hunt, log in, or remember each day. This ease of use is why engagement with the Fun And Moving benefit is so high... your population is AUTOMATICALLY reminded to move each day, and the partner portal keeps participation visible across offices and subsidiaries. Fun And Moving has made it your “set-and-forget” population health platform.
Governments, health systems, insurers, and employers purchase one licence covering thousands of patients, staff, members, and even their loved ones living under the same roof — because keeping people moving is the most affordable health intervention on the globe. Fun And Moving is available in 14 languages, covering 80% of the global population.
Buy once, cover thousands
Volume licensing across a workforce, a patient list, or an entire region — one contract, one invoice, seats you assign yourself.
Falls, not fall-out
Balance and strength routines target the events that cost the most: falls, fractures and the admissions that follow them.
Support between appointments
People keep moving while they wait, before surgery and after discharge — the gaps where deterioration usually happens.
A benefit that gets used
No equipment, no gym, no app to master — so take-up is not limited to the people who were already active.
Proven value via our KPI and ROI studies, linked here. Our KPI study proves engagement and improvement in our test group, while our ROI model outlines outcomes, assumptions, and potential financial impact for an organization plagued by skyrocketing chronic disease costs via MLRs, readmission rates, absenteeism rates, presenteeism, and/or sedentary lifestyles.
Use this simple calculator to explore how program participation could affect the modeled opportunity for your organization based on our verified actuarial methodology.
Cohort scale inputs
Type any number, or drag the slider.
Diabetes prevalence rate
8.2%
Program user adoption rate
10.0%
Engaged completion rate
50.0%
Starting diabetic PMPM
$2,156.00
Post-intervention PMPM
$2,141.00 (−$15)
Modeled pathway resultsBased on 500,000 lives
Identified diabetics41,120
Program users4,112
Fully engaged2,056
Projected fees$129,530
Total modeled impact$333,880
Aggregate annual claims variance
Modeled net value$204,350
Impact after full program fee deduction
Gross modeled ROI2.58x
Net modeled ROI1.58x
This calculator provides an illustrative scenario based on the assumptions used in the September 2026 ROI model. It is not a prediction or guarantee of actual savings.
Simple, honest pricing
Simple, honest pricing... no contracts, no gimmicks
Volume licensing for organizations. One program: you assign who receives it; all reporting, tracking, and data are included.
Fun And Moving is accessible to well over 330 million users on 7 platforms worldwide!
Start on the sofa, finish in the kitchen, access on vacation. Fun And Moving lives on TV, phone, and text — so our members have access wherever they are, whenever they desire.
Smart TV
Mobile apps
Smartwatch sync
150 / 150 min this week
Loved by the people who use it
Trusted across organizations
People at companies, health systems, and provider networks using Fun And Moving within their organizations agree:
Fun And Moving makes activity achievable for people who may have written off exercise. It meets all people where they are, whatever their level of comfort.
Occupational Health Lead
Employer wellbeing programme
The simplicity is the genius. No equipment, never on the floor — just consistent movement our workforce can keep up with.
Wellbeing Manager
Union / employer partnership
A wonderful, accessible resource. It fits beautifully alongside the population-health work we already do.
Population Health Director
Public-sector health system
For people we support at home, this is a lifeline — safe, guided movement that keeps them independent for longer.
Care Coordinator
Healthcare provider network
We see the difference in patients preparing for and recovering from surgery. Simple, structured, and they actually stick with it.
Clinical Lead
Health plan / insurer
An affordable, inclusive way to get whole communities moving. Exactly the kind of prevention we need more of.
Benefits Consultant
Benefit broker partner
Your company's next step
Your company's healthier life starts with one small move.
Request a demo. We will show you how easy it all is: the portals, delivery, the reporting and metrics for your population.
Request a demo
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